The Hasbro “Little Miss No-Name” doll was modeled after the abandoned orphaned children painted by Margaret Keane. She had shaggy hair, rags for clothes, and a permanent tear.
“The unnamed little miss is sad because she doesn’t have a pretty dress,” the narrator says in the commercial, as sad violin music plays in the background. “She doesn’t have any shoes. She doesn’t even have a name… you’ll find an unnamed Little Miss standing in a blizzard box in your toy store.”
Today, the unnamed Little Miss dolls are highly collectable, fetching a small fortune on eBay.
From Toy Tales:
Hasbro’s Little Miss No-Name is a study on misguided product marketing. Designed as the antithesis of the incredibly glamorous Barbie, Little Miss No-Name failed on several levels. Hasbro’s main misstep with this doll was inadvertently opposing the harmless escape that Barbie lovers the world over enjoyed.
Designed by Deet D’Andrade, Little Miss No-Name is said to have been inspired by paintings by American artist Margaret Keane, whose work featured children with big eyes. The impoverished doll came without shoes and dressed in a burlap bag with patches and a safety pin holding the outfit together.