Viola is hosting the official 313th Day concert at the Garden Theater on March 13 to show her love for the city of Detroit.
Ahead of the launch of the Iverson ’01 strain later this month, the leading black-owned cannabis company has teamed up with 3Fifteen to host a star-studded event for the people of Detroit. The concert, which will be hosted by Detroit natives Haha Davis and Justin Floyd, will feature famous local and national artists like Kash Doll, Peezy, Icewear Vezzo, Sada Baby, Baby Money, Tay B, Payroll, Babyface Ray, Front Paije, Skilla Baby, Pretty Brayah and Jugg Harden.
“Since 2019, we have really tried to integrate ourselves into the community. We’ve had turkey drives and coat drives, but this is the first real event we’ve been able to hold due to COVID,” said Al Harrington, CEO of Viola Brands. “Later this month we are hosting our first Viola R&B Karaoke as the launch party for our new variety 01′ Iverson. We are excited to continue to give back and show our love for 313.”
You can see the lineup for the event below and learn more about Allen Iverson’s involvement with Viola Brands here.