The performance is about creating a space of imagination, where the viewer can witness a larger than life experience. This is where dreams and inspirations come to play, which separates the moment of viewing art from the monotony of everyday life. This is where the use of quirky characters plays an important role in the medium of visual storytelling.
Sanskriti Sharma, 27, is an image maker who sports a life-size doll’s head to create her own fantasy world. The imaginary character named ‘Pano’ is an ode to her inner child who chooses to break away from the lack of variation in human life and introduces a playful spirit to the Indian fashion industry.
Pano channels escapism by carving out a separate area for experimenting with an idiosyncratic personality. Both the person behind the mask and the audience yearn to live vicariously through his presence. For Sanskriti, it is a way to embody childhood fantasy and create a role model in the creative arts space.
The makeover gives a distinctive “edge” to fashion brand images, which otherwise remain stuck in a singular visual language. A storyteller at heart, Pano tells different stories through their unique compositions, color palettes and locations. Turning a physical space into a canvas where she can execute her character visions.
His interesting outlook is also inspired by puppet shows, a special memory from his childhood. Pano was born out of a deep fascination with craftsmanship, where people visualized stories through characters. She is guided by memories and a desire to create her own language.
Pano is changing the face of Indian fashion with her storytelling embellished with metaphors and imagination. Each image draws our attention to its presence and helps us see the products in an unusual yet exciting light. Gifted with the ability to translate stories into visuals, she is slowly transforming the industry into a space for creative exploration.
See Pano’s work here.
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