Mattel recently unveiled the all-new Barbie from its Inspirational women series – a doll with the likeness of world-renowned primatologist and conservationist Dr. Jane Goodall. The new Barbie doll is launched in partnership with the Jane Goodall Institute and accompanies the introduction of a number of eco-initiatives that the two organizations will carry out together. But what really makes the Jane Goodall Barbie so unique is that it’s the brand’s first signature doll to be made from ocean-bound recycled plastic.
Barbie Inspirational women aims to pay tribute to incredible women throughout history, so it’s only fitting that they choose such a subject for their latest doll. “Children need more role models like Dr. Jane Goodall because imagining they can be anything is just the beginning – seeing it makes all the difference,” says Lisa McKnight, executive vice president and global head of Barbie and dolls at Mattel.
“We hope this collection and tribute to a groundbreaking pioneer for women in science and conservation will inspire children to learn more about green careers, how they can protect the planet, and how to staging lasting stories through doll play,” she continues.
Goodall is best known for her groundbreaking research and field study of chimpanzees. Launching just before World Chimpanzee Day on July 14, the doll’s release also coincides perfectly with the 62nd anniversary of Dr Goodall’s first foray into the jungles of Tanzania’s Gombe National Park, where she began her immersive research when she was just 26 years old.
“I wanted a doll to be me even before that idea came up. I’ve seen…little girls playing with Barbie dolls and certainly at first they were all very feminine, and I thought little girls needed …of a choice,” shares Dr. Goodall. “Mattel has changed up their line of dolls and there’s all kinds of astronauts and doctors and things like that. So many children get to know me at school. They will be delighted to have the Barbie doll.
The doll’s clothing and accessories are meant to reflect what the budding primatologist would have actually worn in the field in the early 1960s. Jane Goodall Barbie wears a khaki shirt, shorts and black boots, and also comes equipped his trusty field notebook and binoculars. Of course, the set wouldn’t be complete without his chimpanzee companion, David Graybeard, the first chimpanzee from Gombe to trust and bond with Dr. Goodall during his research. The primate is holding a wooden stick, which she noted animals use as tools to catch termites to eat.
Of all plastic parts and accessories for Barbie Jane Goodall doll, 90% are made from recycled plastic. And they also made sure to wrap the toy in durable packaging. In addition to these eco-friendly initiatives, Mattel also partners with the Jane Goodall Institute’s Roots & Shoots youth program to teach children about their social and environmental impact and how they can make a difference.
“My whole career I have wanted to help inspire children to be curious and explore the world around them, just as I did on my first trip to Tanzania 62 years ago. I am thrilled to partnering with Barbie and encouraging young children to learn from their environment and feel they can make a difference,” says Dr. Jane Goodall. “Through this partnership, I hope to inspire the next generation of eco-leaders to join me in protecting our planet and reminding them that they can be anything, anywhere, in the field, in the lab and at the table.”
Barbie Jane Goodall Inspiring Women doll is now available for purchase for $35. You can buy it online from Mattel Creations, Walmart or Amazon store.
Mattel just released a new Jane Goodall Barbie doll as part of its Inspirational women series.
The doll and her accessories are made from 90% recycled plastic. It wears authentic field gear, comes equipped with a notebook and binoculars, and also includes Dr. Goodall’s first chimpanzee subject, David Greybeard.
Watch this video to learn more about the doll.
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All images via Mattel/Jane Goodall Institute.
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