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Healthy Roots Dolls named Curlfriends Trio Finalist as TOTY Doll of the Year

Healthy Roots Dollsa rising black-owned toy startup is turning heads with the expansion of their curlfriends line following the popularity of their first doll Zoe. With her two Curlfriends, Gaiana and Marisolthe trio has just been named Finalist at the “Oscars” of the toy industry, in the Doll of the Year category by The toy association. The polls are now open to vote for the girls with the curls in the toy aisle. Vote for Healthy Roots Dolls here, today:

Category winners, determined by votes from Toy Association members, retailers, media and consumers, will be announced at the TOTY Awards on September 20, 2022 in Dallas, Texas.

Healthy Roots dolls ($84.99 each at feature three curlfriends each uniquely designed from their combable hair texture, lip shape and beautiful skin tones. Each doll has curling power that allows her hair to be washed and styled with real hair care products. Kids can use real hair products on all three dolls while experimenting with countless styles, from puffs to box braids. Healthy Roots Dolls is the first toy line to feature lifelike, stylized dolls with natural hair ranging from 3C to 4C celebrating the beauty of all hair.

Alongside the now open TOTY polls, pre-orders for Marisol and Gaïana are now available with delivery expected the first week of October. Look for these three curlfriends and their accessories at Target and specialty stores or shop online at

Healthy Roots Doll: Zoe • Zoe’s gorgeous curls get all the love. Standing 18 inches tall with washable, combable hair, this doll packs some serious curling power!

In pre-order! Curlfriend Gaiana • A true island girl, when Gaïana isn’t on the beach, she’s in the studio making art. She met Zoe and Marisol at summer camp and the three became best friends.

In pre-order! Curlfriend Marisol • Marisol is also 18 inches tall and dressed in pink shorts, pink sandals and a white peasant top.

Healthy Roots Dolls is a multicultural children’s product company. The mission of the 18 inch doll line is to bring looping power to the toy department with products that reflect the diversity of today’s reality. In addition to being the lead toy designer/art director and CEO, Yelitsa Jean-Charles is a sought-after speaker on race, identity and diversity. She has hosted TEDX talks on the topic #BlackGirlMagic and was named to the Forbes 30 under 30 list. Yelitsa is on a mission to make sure all kids love their healthy roots. Introduce the kids in your circle to the love of their healthy roots at Connect with Healthy Roots Dolls on Facebook, Instagram, TikTok and YouTube.