Sher Luxury Doll, formerly known as DHQ Sher, is pivoting her career from dance to entrepreneurship by launching her wig business and salon services in Jamaica.
The former dancehall queen made waves as one of the meanest dancers in the dancehall arena and has been featured in songs by some of Jamaica’s biggest artists like Aidonia’s “Boring Gal”, “Personally ” by Kalado and “Walk and Wine” by Konshens and “Jiggle”. She was also a 2012 winner of the Dancehall Queen competition and enjoyed her dancing career which took her around the world.
However, the dancehall heavyweight has changed hands and is now solely focused on his hair and wig business and related hair care products in his luxury beauty line.
Her hair styling services are offered at her salon in Kingston, where clients can choose from a variety of fashionable human hair wigs of all colors and lengths and have their hair styled at the same time.
The 32-year-old former dancer, whose real name is Sherine Scarlett, told Urban Islandz that she aims to create a successful brand where her fans and followers, local and foreign, can shop through her website.
“I have worked hard and I offer my products to customers outside of Jamaica,” Sher said. “I started my business in 2019 after spending most of my career dancing. I always wanted to get into the hairdressing business because it’s something that will make me money and it’s It’s something I’m good at because I was doing hairdressing long before I was a dancer.
Sher revealed that her hair artistry came from her mother, who was a hairdresser growing up and saw helping change their looks and confidence with the way she took care of their hair.
“I used to help her around the house with her hair and learned that hair is serious business and needs proper care whether you are natural or prefer to wear lace wigs and weaves, etc. So I just take that talent and make it work for me.”
Some of the products she offers to her fans include lace wigs of all lengths and styles, hot combs, lace dye, wax sticks, eyelashes, hair growth oils, glues and hairdressing tools. According to her
Sher capitalized on its strong platform of 729,000 mostly female subscribers. A big part of her ability to remain an influencer and socialite is her ability to rebrand herself, something she’s done since quitting dancing to focus on her business endeavors. She was the first celebrity to speak openly about the now popular BBL surgery, which is where the name Sher Luxury Doll comes from.
“Every year I try to do something different. I named myself Sher Luxury Doll because I’ve always been a trailblazer,” she said.
The businesswoman added that although she misses the excitement of dancehall, she is focused on her business and has been quitting dancing since 2019.
“I said by the time I hit 30 I won’t be in dancehall,” she said, recalling dancing since she was a kid while growing up with her granddaughter. -mother.
“I remember when I was little, I was in a girl group called ‘The Mosquito Girls’ and we would go to parties and dance and I was in a dance group Akademik Fresh Team when I was 11 years before that I was with Street Girls and we were doing the same thing.
Asked what motivates her, Scarlett says she aims to grow her brand and focus on generational wealth.
According to her, even though she didn’t grow up in difficult circumstances, she always wanted to be independent and fulfill her potential, which she says she always encourages other women to do.