Art doll

Barbie unveils Pat McGrath doll

To celebrate International Women’s Day, Barbie has unveiled a one-of-a-kind doll created in the image of influential makeup artist and founder of the beauty brand, Pat McGrath of Pat McGrath Labs.

McGrath, hailing from the UK, is one of the most influential makeup artists in the world. “It’s an honor to have a Barbie in my image and I would be very happy if it inspired someone to follow their dreams and to believe that with hard work, creativity and perseverance, anything is possible. “, remarked McGrath.

12 female entrepreneurs are now Barbie dolls

McGrath is one of twelve trailblazing women Mattel’s Barbie has chosen to honor for International Women’s Day 2022.

McGrath joins the list of female founders who are now Barbie dolls, chosen because they are business leaders and role models whose inspiration will help shape the next generation of female entrepreneurs.

With McGrath, these global female role models are now Barbies—

  • Shonda Rhimes (US) – Founder of American television production company Shondaland
  • Ari Horie (US/Japan) – Founder and CEO, Women’s Startup Lab and Women’s Startup Lab Impact Foundation
  • Melissa Sariffodeen (Canada) – CEO and co-founder of Canada Learning Code and Ladies Learning Code
  • Adriana Azuara (Mexico) – Founder of All4Spas
  • Doani Emanuela Bertain (Brazil) – Teacher and founder of Sala 8
  • Jane Martino (Australia) – President and co-founder of Smiling Mind
  • Lan Yu (China) – Fashion designer
  • Butet Manurung (Indonesia) – Founder and Director of SOKOLA
  • Sonia Peronaci (Italy) – Founder of the Italian food website, ‘GialloZafferano’
  • Tijen Onaran (Germany) – CEO and founder of Global Digital Women and co-founder of ACI Diversity Consulting
  • Lena Mahfouf (France) – Digital creator, videographer and author of “Always More”


Filling the “Dream Gap”

Honoring female role models is one of the ways the Barbie brand is working to close the “Dream Gap,” when girls are prone to developing self-limiting beliefs.

The brand chose to spotlight the founders after new research from NYU’s Cognitive Development Lab, which the brand has supported since 2018. Researchers reported that girls aged 8 and up are more likely to experience key challenges to become leaders, including fear of risk and gender stereotypes.


Barbie Role Models is one of the ways the brand empowers girls, furthering the goals of the Barbie Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.


“We know children are inspired by what they see around them, which is why it’s so important that young girls see themselves reflected in role models who have boldly broken through barriers and overcome the Dream Gap to become the brave women they are today.. In anticipation of this International Women’s Day, we are proud to honor 12 global women pioneers to help empower the next generation of women leaders by sharing their stories,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls.


Related News

In the 2021 Queen’s New Year Honors List, Queen Elizabeth II recognized Pat McGrath, DBE Dame of the British Empire, for her services to the fashion and beauty industry and to diversity – the first makeup artist to achieve such recognition.