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BABY born unveils all-new line of Storybook dolls – ToyNews

Leading doll brand BABY born is launching a magical new brand on the UK market this spring: BABY born Storybook. This new range sees six fairy dolls welcome children aged 3 and up into the enchanting world of Storybook, combining doll play with storytelling and imagination.

BABY born Storybook Fairies (RRP £24.99) have innovative features so little ones can bring their fairy play to life. Each doll has fluttering wings (activated with a flick of her wand on her tummy), a face that changes color when exposed to sunlight and her own adventure picture booklet, encouraging kids to stretch their imaginations by creating stories about their favorite fairy.

Each Storybook Fairy also includes a light-up stand – with color-changing lights and a double backdrop – to add to the storytelling element, inspiring even more imaginative play with the dolls.

With six fairies to collect in the series, toddlers can choose their favorites from Ice, Poppy, Rainbow, Peach, Violet and Rose. Each has their own style, personality, animal friend and home in the storybook world for toddlers to discover.

The packaging of each Storybook fairy is designed to look like a book that, when opened, reveals its new fairy friend. The book-style packaging is plastic-free and fully recyclable, as part of Zapf Creation’s ongoing commitment to sustainability and implementing easier-to-recycle packaging materials.

Kasia Leskow, Head of Marketing at Zapf Creation, says, “We were thrilled to launch BABY born Storybook and we hope fans of the brand will love all six fairy tales as much as we do. Imagination and storytelling are extremely important developmental skills for young children to develop as they grow through childhood, and these adorable storybook fairies will hold great significance as dolls not only to be used for playtime fun, but to allow young children to have creative control. in creating their own stories.

Zapf Creation will support the June 1 launch with a heavy PR and marketing campaign, including influencer and celebrity engagement, social media and TV activity, and retailer activation.

BABY born Storybook Fairies is available from all good toy shops including Smyths Toys Superstore, The Entertainer, Argos and Amazon and online at